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Site Optimization

As more and more sites are built each year, the best sites with the best content also need the best optimization if they’re going to compete in their industry’s landscape.


Starting at:

/ Per Site

Site Optimization Price List

Price Tier
Price Tier
This service is best for multi-location corporate sites, multi-site installations, and other enterprise-tier configurations of WordPress. Basic site optimization is included, in addition to configuring paid uptime monitoring services, configuring site performance monitoring (NewRelic, etc.), CDN configuration, and configuring regular emailed performance reports.
/Per Site
* evaluation required
Advanced, WooCommerce
This service is best for medium- to large-sized WooCommerce site (over 100 products and/or over 25 static pages). Includes basic site optimization, CDN configuration, (free) uptime monitoring service configuration, product image optimization, and preventative steps taken to ensure you are able to continue scaling your store up.
/Per Site
* evaluation required
This service is best for medium- to large-sized sites (25 pages+) and small WooCommerce sites (up to 100 products and/or 25 static pages). Includes basic site optimization, CDN configuration, and (free) uptime monitoring service configuration. For WooCommerce sites, this service includes optimization of all product images, a common culprit of bloated site sizes.
/Per Site
* evaluation required
This option works for most small- to medium-sized sites (up to 25 pages). This service is geared towards basic site optimization like image compression and next-gen image format serving, HTML/JS/CSS optimization, removal of unused or outdated plugins, and performance evaluations using monitoring tools.
/Per Site

Google Core Web Vitals

Whether or not you show up as an option when someone searches for an organization or company like yours is heavily influenced by Google’s Core Web Vitals (CWV).  This measure of your site’s user experience (UX) will factor into where you show up in SERPs (search engine results pages), and will also give you an idea of how well your site performs for an abstract “visitor” on your site.

Optimization will help you score better on tests like this, a.k.a. “in the lab”, which many providing optimization services will present to you as proof that your site is optimized.  However we take things a step further at Deepwater Pixel, by testing with real-world devices and providing on the spot evaluations of pages at your request.  If you’re one of our Site Maintenance clients, we’ll even identify these pages for you during regular maintenance and fix it for you as part of the included cost of your service.

Here's what's included in CWV:



Largest Contentful Paint

Measures loading performance.  To provide a good user experience, LCP should occur within 2.5 seconds of when the first page starts loading.



First Input Delay

Measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.

(Visual Stability)


Cumulative Layout Shift

Measures loading performance.  To provide a good user experience, LCP should occur within 2.5 seconds of when the first page starts loading.

How does it work?

Using a variety of tools (GTMetrix, PageSpeed Insights, Google Search Console, etc.), we evaluate and test your site’s most important pages to identify and isolate the biggest weights on your performance scores and real world speeds.

Before Optimization

After multiple attempts to optimize a site with plugins, the client was stuck with less-than-ideal scores in GTMetrix (based on Lighthouse) and was unsure how to proceed and improve performance. Desktop performance seemed to be ok, but mobile performance was suffering.

After Optimization

Deepwater Pixel ran a few tests on this page and found two heavy external requests that were contributing most to the TBT (Total Blocking Time) and LCP (Longest Contentful Paint). Removing those improved scores considerably, and shaved about 3 seconds from real world page load times on mobile devices.

But... "in the lab" scores aren't everything.

That's right. Your score matters, but it isn't the only thing that matters.

We make sure that sacrifices in the name of speed are justified, and that your website has all the features needed to deliver your value to your audience.  There’s nothing worse than having a designer build the coolest pricing calculator ever for you, only to find that an optimization specialist recommend you remove it from your site entirely to achieve their precious high scores.

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